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						The last course I 
						taught at San Francisco State ended mid-August, two 
						weeks ago, and I can still feel the wrath of one girl.  
						Shirley was a tall, pretty, and intelligent 
						Chinese-American, born and raised in the U.S.  In the 
						final assignment she thought she had done well – a memo 
						where each student thanked others who had aided in one's 
						development through the course.  Shirley got recognition 
						from seven peers. 
						I only credited her 
						with two thanks from peers, however, because five came 
						from students who thanked her with nothing related to 
						themes they'd developed over the course, nor to any 
						themes in Shirley.  These five, instead, only 
						generalized good feelings for others clustered 
						interchangeably with each other.  From day one I'd 
						warned against such shopping lists.  Only a few had well 
						learned to focus on values in others and in oneself and, 
						in memos, reviews, and oral presentations, to cite them 
						by cohering specifics. 
						Shirley, however, was 
						angry she didn't get her full points.  If five out of 
						seven recognized her without doing so as I wanted, she 
						felt it unfair herself to be accountable for their 
						omission. In her final, e-mailed comments she expressed 
						strong sarcasm, as if it were onerous, ludicrous, and 
						impossible for her to have gone around to everyone 
						writing final memos to be sure that those thanking her 
						did so to please me.  She was pleased.  She expressed 
						scorn that I as instructor should void generosity she 
						felt clear. 
						The course at San 
						Francisco State was a required one for all its College 
						of Business seniors, but CoB administrators never 
						scheduled near enough classes for it.  Every term 
						brought crowds desperate for any last-minute openings.  
						Failure to get in meant extending one's senior year – 
						saddling many with an additional semester's tuition.  
						Those who got in my course, or hoped so in wait lists of 
						twenty and more, all nodded their heads yes, they 
						understood, they accepted the peculiar communication 
						standards I set.  Students had to quote peers in all 
						work after the first week.  They had to base all oral 
						and written work on the cultural "stuff" that expressed 
						them:  transportation fashions, food styles, landscapes 
						they lived, worked, or played in, interior design, 
						music, clothing, film – all the "stuff" that showed 
						selves in public performance.  It also displayed the 
						overlapping layers, contradictions, and thematic 
						consistency that friends, family, and larger society 
						gave us.  But I stressed – and again, yes, they agreed, 
						yes, they understood – I would grade on how well they 
						tied such connections to themselves and peers. 
						To help students 
						focus, I asked that in memos they include a heading line 
						with "re" or "concerning" to specify theme or a main 
						value unifying each memo.  This helped some keep focus.  
						Too many others could never get the difference between 
						theme and topic.   For the thematic heading – which 
						might be conformity, freedom, neighborliness, loyalty, 
						belonging, and so on – too many instead kept indicating 
						only topical terms, neutral as to good or bad, stopping 
						short as to engagement or none (my family's former 
						neighborhood, some film character's workplace, a 
						favorite sport or meal). 
						Confusion between 
						topical and thematic opens the gate to the illogic of 
						shopping lists.  Shirley fell into this confusion more 
						than once in the course, and again in her last memo – 
						throwing together a bunch of peer names as a generalized 
						happiness she claimed her growth in the course.  How she 
						had grown in light of any theme or values, or in 
						association with any issues any peers had raised, never 
						occurred to her.  Beautiful, radiant, confident, and 
						genuinely intelligent, Shirley had nevertheless never 
						particularly engaged any themes in the course, but did 
						so randomly, occasionally, by hit-and-miss. 
						One could ascribe this 
						all-too-common failure at thematic focus to the heavy 
						schedule students had:  the part-time or full-time jobs 
						of almost all, the long hours many spent in traffic 
						congestion, the inevitability of courses isolated from 
						each other, and the class sizes that grew every 
						semester.  These circumstances, while true as facts – as 
						topics – still could not explain anything substantively 
						about the habits most of us acquire.  Shirley had 
						thought that if peers through the course were listening 
						to her, and able to recognize her in the end, their 
						ability to see and say thank-you came from themselves – 
						from their own intentions, time, and energy.  Or it came 
						from talent or patience in reportorial skills that some 
						of them honed (to please teacher).  She presumed that if 
						one listened to others or not depended mainly on oneself 
						– as if, by the logic of our television, movie, and 
						electronic media culture, the consumer of experience has 
						a right to feel oneself set apart, or above, but 
						certainly beyond whatever one takes in or shuts down. 
						In order for beautiful 
						Shirley to have gotten a better grade – for others in 
						the course to have responded to her more specifically – 
						she'd have had to have written things during the course, 
						and to have given oral presentations, all with some 
						effort to pull listeners and readers out of their 
						observer-only comfort zones.  If she had invested 
						herself in some key issues of her choice – conundrums, 
						concerns, or any other cohering themes – she would have 
						communicated herself as a person engaged, alive, 
						implicated.  This posture differs from that of the 
						dutiful student bowing to specialization orthodoxy, the 
						 neutral consumer impartially absorbing whatever 
						authority gives.  If she had couched her cohering self 
						in terms of reference to peers listening, it would have 
						challenged them to sit up and think, to ask themselves 
						if she was locating herself accurately in relation to 
						them.  If her substance connected well to them, she'd 
						had shown specifically how she took at least some peers 
						seriously, and they could have thanked her finally for 
						that. 
						Most of us do not take 
						others seriously.  By the nature of commercial culture, 
						we ever position ourselves above, apart, and beyond.  
						Such buying-and-owning poses feed into the entitlement 
						and control promises our consumer culture builds into 
						everything.  Willy-nilly, even amid the crowds and 
						competition of everyday life, we fit ourselves to the 
						ethics of imagining ourselves as number one, but alone.  
						Corporate academics elevate this as being objective, 
						specialist, and secure for the interchangeable units of 
						hierarchy. 
						The older gods of 
						nationalism, religious intolerance, and ethnic 
						chauvinism all work the same way.  Under guise of group 
						cohesion, all reduce the messy loose ends of 
						individuality to the comfort of being like others in the 
						group.  All learn to imagine others in the group as like 
						oneself – all mirrored in the same narcissistic 
						imaginations, so the only skills that finally matter are 
						turn on or turn off, listen or not listen, buy or not 
						buy. 
						Republicans and 
						Democrats both have now had their national conventions, 
						both squared off in electoral war aimed at November 2.  
						Both elevate themselves in fighting something called a 
						war on terrorism, as if all America – or all the world – 
						 equally subscribes to winning as main narrative.  Our 
						triumphalism unrolls in its simple script allowing 
						technological, military superiority to humiliate, anger, 
						and alienate the entire Muslim and third world.  Shirley 
						isn't alone.  As she assumed peers in our course could 
						listen or not according to their own choices, so we good 
						Americans could for years assume that Muslims, 
						third-world types, and others were similarly free to 
						accept or not the many benefits of our rich, 
						good-hearted corporate colonialism.  Shirley isn't 
						alone.  As she could not imagine placing herself into 
						more engagement, walking-in-their-shoes with her peer 
						audience, and crediting them as active parts of a 
						relationship – and she a reciprocal part in it – we good 
						Americans could not imagine the relationship we have 
						already reached with mainly Muslims but also many others 
						worldwide (foisting on them the despotic, savage, and 
						corrupt regimes we have ever propped up for our happy 
						flow of cheap oil).  We think we're simply the good 
						guys, crusading against bad.  We can't see that we've 
						located ourselves in many other stories worldwide, too – 
						or we pretend we don't have to see – that the others can 
						fit our simpler innocent narrative:  whoever not being 
						with us is against us. |